Lorraine Kelly dealt huge blow to ITV programme as senior staffer quits

Lorraine's long-time editor, Victoria Kennedy, has announced she's leaving her role at ITV amid the network's huge budget cuts. Victoria will be leaving after the next season, after eight years at the helm.

Announcing the news on LinkedIn on Friday (19 September), the editor told her followers that her time with Lorraine is coming to an end. This comes after plans were revealed for dramatic budget cuts to ITV's daytime shows.

As part of the budget cuts, both Loose Women and Lorraine will air for only 30 weeks per year, rather than all year round as they had been. Lorraine's slot in the schedule was also reduced from an hour per episode to 30 minutes.

Victoria revealed she would be leaving the editor position on the show at the end of September and reflected on Lorraine's ratings. She wrote: "September is always an important month for us on Lorraine – the launch of a new season as we go into my favourite time of the year to make this show.

"This year is bittersweet as it will be my last one as Editor. So I'm delighted to see that our September new season BARB ratings are the highest they've been in three years — and with 37 million video views across social last month, we're starting the season on a high."

She added that she wanted to show some "gratitude" for the team she's worked with for close to a decade. "This is a little gratitude post to my incredible team who get up at 3am each morning and pretend they are never tired, who greet every guest with a smile, change running orders at a moment's notice as news breaks, send me ideas at the weekends and, most importantly, care deeply about what our audience want to see at 9am live every single weekday."

"Making live daytime telly is relentless and exhausting, but it is also a magical privilege to be in people's living rooms as they start their day," she continued.

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Earlier this month, it was revealed that ITV's daytime shows would also be moving to a new shared studio. Lorraine, This Morning and Loose Women are all set to relocate to a Covent Garden, called The H Club, studio in January 2026.

Managing Director at ITV Studios Daytime Emma Gormley said: "As we work towards more cutting edge and efficient ways to produce Daytime shows in 2026. This move to The H Club studio offers state of the art technology that we can use across our programmes to create shows that are distinctive - with a look and feel that are familiar to and loved by our viewers.

"In a time of transformation for the entire industry, I want to thank all our Daytime teams for their dedication and skill in producing high-quality, compelling live shows every day throughout this period."

Alongside the move, ITV has also announced that Lorraine, This Morning and Loose Women will all be produced by one team, rather than separate groups for each show. As part of their wider restructuring, ITV are set to scrap more than 220 jobs.

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